Chaotics : The Business of Managing and Marketing in the Age of Turbulence / Philip Kotler and John A. Caslione.
Material type:
TextPublication details: New York : American Management Association, 2009 c2009.Description: xiii, 206 p. : ill. ; 24 cmISBN: - 9780814415214
- 0814415210
- 658 22 KOT
- HF5415 .K6244 2009
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Central Library First floor | Baccah | 658 KOT (Browse shelf(Opens below)) | Available | 000020514 |
Includes bibliographical references (p. [191]-200) and index.
The world has entered a new economic stage : from normality to turbulence -- Management's wrong responses to turbulence now become dangerous -- The chaotics model : managing vulnerability and opportunity -- Designing management systems for resilience -- Designing marketing systems for resilience -- Thriving in the age of turbulence : achieving business enterprise sustainability.
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