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Marketing communications : touchpoints, sharing and disruption / Chris Fill and Sarah Turnbull. by

Fill, Chris [author.]
Turnbull, Sarah, Dr [author.]

Edition: Eighth Edition.

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Publisher: Harlow : Pearson Education, 2019

Availability: Items available for loan: Central Library (3)Call number: 658.802 FIL, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.802 FIL.

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Brand media strategy : integrated communications planning in the digital era / Antony Young. by

Young, Antony, 1964-

Edition: 2nd. ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: New York : Brand Media Strategy / Palgrave Macmillan, c.2014

Availability: Items available for loan: Central Library (1)Call number: 658.827 YOU.

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Cases in Marketing Management / edited by Kenneth E. Clow, Donald Baack. by

Clow, Kenneth E
Baack, Donald

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Thousand Oaks, Calif. : SAGE, c2012

Availability: Items available for loan: Central Library (3)Call number: 658.8 CAS, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.8 CAS.

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Harvard business essentials : marketer's toolkit : the 10 strategies you need to succeed. by

20080729
Harvard Business School

Series: Harvard business essentials series

Material type:

Text

Publication details: Boston, Mass. : Harvard Business School Press,2006 2006

Other title:

Marketer's toolkit

Online resources:

Table of contents

Availability: Not available: Central Library: Checked out (1).

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Communication design : insights from the creative industries / Derek Yates, Jessie Price. by

Yates, Derek‏ [author.]
Price, Jessie‏ (Graphic artist)‏ [author.]

Series: Required reading range

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Publisher: London ; New York, NY Fairchild Books / Bloomsbury Publishing Plc, 2015

Availability: Items available for loan: Central Library (1)Call number: 741.6 YAT.

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Principles of marketing / Philip Kotler, Gary Armstrong. by

Kotler, Philip
Armstrong, Gary

Edition: 11th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, 2005

Availability: Items available for loan: Central Library (6)Call number: 658.8 KOT, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.8 KOT. Not available: Central Library: Checked out (1).

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Media effects : advances in theory and research / edited by Jennings Bryant and Mary Beth Oliver. by

Bryant, Jennings [editor.]
Oliver, Mary Beth [editor.]

Series: Communication series. Communication theory and methodology

Edition: Third edition.

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Publisher: New York ; London : Routledge, 2009

Availability: Items available for loan: Central Library (1)Call number: 302.23 MED.

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The social media management handbook : everything you need to know to get social media working in your business / Nick Smith and Robert Wollan, with Catherine Zhou. by

Smith, Nick, 1962- [author.]
Wollan, Robert, 1957- [author.]
Zhou, Catherine [author.]

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Publisher: Hoboken, New Jersey : John Wiley & Sons, [2011]Copyright date: c2011

Availability: Items available for loan: Central Library (1)Call number: 658.872 SMI.

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The aging consumer : perspectives from psychology and economics / edited by Aimee Drolet, Norbert Schwarz, Carolyn Yoon. by

Drolet, Aimee Leigh [editor.]
Schwarz, Norbert, Dr. phil [editor.]
Yoon, Carolyn, 1960- [editor.]

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: New York ; London : Routledge / Taylor & Francis Group, c.2010

Availability: Items available for loan: Central Library (1)Call number: 658.8340846 AGI.

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Rethinking reputation : how PR trumps marketing and advertising in the new media world / Fraser P. Seitel, John Doorley. by

Seitel, Fraser P [author.]
Doorley, John [author.]

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Publisher: New York : Palgrave Macmillan, 2012

Availability: Items available for loan: Central Library (1)Call number: 659.2 SEI.

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Principles of Marketing / Philip Kotler, Gary Armstrong. by

Kotler, Philip
Armstrong, Gary

Edition: 14th ed.

Material type:

Text; Literary form: Not fiction

Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, 2012 2012

Online resources:

For obtaining access codes, please call the library on Ext. 1372

Availability: Items available for loan: Central Library (8)Call number: 658.8 KOT, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.8 KOT.

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Mass media, politics and democracy / John Street. by

Street, John, 1952-

Edition: 2nd ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: Houndmills ; New York : Palgrave Macmillan, 2011

Availability: Items available for loan: Central Library (4)Call number: 302.23 STR, ... Items available for reference: Central Library: Not for loan (1)Call number: 302.23 STR.

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