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Instant advertising / Bradely J. Sugars. by

Sugars, J. Bradley

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: New York : McGraw-Hill, c.2006

Availability: Items available for loan: Central Library (1)Call number: 659.1 SUG.

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Brand media strategy : integrated communications planning in the digital era / Antony Young. by

Young, Antony, 1964-

Edition: 2nd. ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: New York : Brand Media Strategy / Palgrave Macmillan, c.2014

Availability: Items available for loan: Central Library (1)Call number: 658.827 YOU.

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Buy.ology : truth and lies about why we buy / Martin Lindstrom ; [foreword by Paco Underhill] by

Lindstrom, Martin, 1970-
Underhill, Paco [author of introduction, etc.]

Edition: 1st pbk. ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: New York, United States : Broadway Books, c.2010

Other title:

Buyology

Availability: Not available: Central Library: Checked out (1).

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Marketing analytics : a practitioner's guide to marketing analytics and research methods / Ashok Charan. by

Charan, Ashok

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: Singapore : World Scientific, c.2015

Availability: Items available for loan: Central Library (1)Call number: 658.83 CHA.

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Media, culture and society : an introduction / Paul Hodkinson. by

Hodkinson, Paul

Edition: 2nd ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: London : Sage Publications Ltd, 2017

Availability: Items available for loan: Central Library (2)Call number: 302.23 HOD, ... Items available for reference: Central Library: Not for loan (1)Call number: 302.23 HOD.

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Building a storybrand : clarify your message so customers will listen / Donald Miller. by

Miller, Donald, 1971-

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: [New York] : HarperCollins Leadership / HarperCollins, c.2017

Other title:

Building a story brand

Availability: Items available for loan: Central Library (4)Call number: 658.827 MIL, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.827 MIL.

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How to launch a magazine in this digital age / Mary Hogarth ; edited by John Jenkins. by

Hogarth, Mary, 1968- [author.]
Jenkins, John, 1934- [editor.]

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Publisher: New York ; London : Bloomsbury Academic / Bloomsbury Publishing, 2014

Availability: Items available for loan: Central Library (1)Call number: 070.5797 HOG.

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Advertising Creative : Strategy, Copy + Design / Tom Altstiel, Jean Grow. by

Altstiel, Tom
Grow, Jean
Altstiel, Tom. Advertising strategy

Edition: 2nd ed.

Material type:

Text; Literary form: Not fiction

Publication details: Los Angeles : SAGE, 2010 c2010

Availability: Items available for loan: Central Library (1)Call number: 659.1 ALT.

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Communication design : insights from the creative industries / Derek Yates, Jessie Price. by

Yates, Derek‏ [author.]
Price, Jessie‏ (Graphic artist)‏ [author.]

Series: Required reading range

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Publisher: London ; New York, NY Fairchild Books / Bloomsbury Publishing Plc, 2015

Availability: Items available for loan: Central Library (1)Call number: 741.6 YAT.

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Data mining for dummies / by Meta S. Brown. by

Brown, Meta S

Series: For dummies

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: Hoboken : John Wiley & Sons, c.2014

Availability: Items available for loan: Central Library (2)Call number: 006.312 BRO, ...

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Rethinking reputation : how PR trumps marketing and advertising in the new media world / Fraser P. Seitel, John Doorley. by

Seitel, Fraser P [author.]
Doorley, John [author.]

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Publisher: New York : Palgrave Macmillan, 2012

Availability: Items available for loan: Central Library (1)Call number: 659.2 SEI.

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Marketing communications : touchpoints, sharing and disruption / Chris Fill and Sarah Turnbull. by

Fill, Chris [author.]
Turnbull, Sarah, Dr [author.]

Edition: Eighth Edition.

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Publisher: Harlow : Pearson Education, 2019

Availability: Items available for loan: Central Library (3)Call number: 658.802 FIL, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.802 FIL.

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Crimeware : Understanding New Attacks and Defenses / Markus Jakobsson, Zulfikar Ramzan. by

Jakobsson, Markus
Jakobsson, Markus
Ramzan, Zulfikar

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, NJ : Addison-Wesley, c2008

Availability: Items available for loan: Central Library (1)Call number: 005.8 JAK.

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The power of language : how discourse influences society / Lynne Young, Michael Fitzgerald and Saira Fitzgerald. by

Young, Lynne (Linguist) [author.]
Fitzgerald, Michael (Author of The power of language) [author.]
Fitzgerald, Saira [author.]

Series: Equinox textbooks and surveys in linguistics

Edition: Second edition.

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Publisher: South Yorkshire : Equinox Publishing Ltd, 2018

Availability: Items available for loan: Central Library (1)Call number: 401.41 YOU. Items available for reference: Central Library: Not for loan (1)Call number: 401.41 YOU.

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