Storytelling - how to catch and hold a reader's interest through artful narration of factual material. William E. Blundell, one of the best writers for one of America's best-written papers - the Wall Street Journal - has put his famous Journal Feature-Writing Seminars into this step-by-step guide for turning out great articles. Filled with expert instruction on a complex art, it provides beginners with a systematic approach to feature writing and deftly teaches old pros some new tricks about: how and where to get ideas; what readers like and don't like; adding energy and interest to tired topics; getting from first ideas to finished article; the rules of organisation; how - and whom - to quote and paraphrase; wordcraft, leads, and narrative flow; and self-editing and notes on style . . . plus many sample feature articles.