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30-minute social media marketing : step-by-step techniques to spread the word about your business fast and free / Susan Gunelius. by

Gunelius, Susan

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: New York : McGraw-Hill, c.2011

Other title:

Thirty-minute social media marketing

Availability: Items available for loan: Central Library (1)Call number: 658.872 GUN.

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Tourism and social marketing / C. Michael Hall. by

Hall, Colin Michael, 1961- [author.]

Series: Routledge international series in tourism, business and management

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Publisher: Oxon ; New York : Routledge / Taylor & Francis Group, 2014

Availability: Items available for loan: Central Library (1)Call number: 910.688 HAL.

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The social media management handbook : everything you need to know to get social media working in your business / Nick Smith and Robert Wollan, with Catherine Zhou. by

Smith, Nick, 1962- [author.]
Wollan, Robert, 1957- [author.]
Zhou, Catherine [author.]

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Publisher: Hoboken, New Jersey : John Wiley & Sons, [2011]Copyright date: c2011

Availability: Items available for loan: Central Library (1)Call number: 658.872 SMI.

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Marketing strategy & competitive positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud. by

Hooley, Graham J
Piercy, Nigel
Nicoulaud, Brigitte

Edition: 5th ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: New York : Pearson Financial Times / Prentice Hall, 2012

Other title:

Marketing strategy and competitive positionin

Availability: Items available for loan: Central Library (6)Call number: 658.802 HOO, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.802 HOO.

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Brand media strategy : integrated communications planning in the digital era / Antony Young. by

Young, Antony, 1964-

Edition: 2nd. ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: New York : Brand Media Strategy / Palgrave Macmillan, c.2014

Availability: Items available for loan: Central Library (1)Call number: 658.827 YOU.

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Customer relationship management : concepts and technologies / Francis Buttle and Stan Maklan. by

Buttle, Francis
Maklan, Stan

Edition: 3rd ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: Oxon ; New York : Routledge / Taylor & Francis Group, 2015

Availability: Items available for loan: Central Library (1)Call number: 658.812 BUT.

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Entrepreneurial marketing : sustaining growth in all organisations / Ian Chaston. by

Chaston, Ian

Edition: 2nd ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: London ; New York : Palgrave Macmillan, 2016

Availability: Items available for loan: Central Library (1)Call number: 658.802 CHA.

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The handbook of online and social media research : tools and techniques for market researchers / Ray Poynter. by

Poynter, Ray [author.]

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Publisher: West Sussex, United Kingdom : Jphn Wiley & Sons Ltd, 2010

Online resources:

Cover image

Availability: Items available for loan: Central Library (1)Call number: 658.83 POY.

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Media management and artificial intelligence : understanding media business models in the digital age / Alex Connock. by

Connock, Alex [author.]

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2023

Availability: Items available for loan: Central Library (1)Call number: 302.23068 CON.

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Cases in Marketing Management / edited by Kenneth E. Clow, Donald Baack. by

Clow, Kenneth E
Baack, Donald

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Thousand Oaks, Calif. : SAGE, c2012

Availability: Items available for loan: Central Library (3)Call number: 658.8 CAS, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.8 CAS.

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Principles of marketing / Philip Kotler, Gary Armstrong. by

Kotler, Philip
Armstrong, Gary

Edition: 11th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, 2005

Availability: Items available for loan: Central Library (6)Call number: 658.8 KOT, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.8 KOT. Not available: Central Library: Checked out (1).

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Principles of Marketing / Philip Kotler, Gary Armstrong. by

Kotler, Philip
Armstrong, Gary

Edition: 14th ed.

Material type:

Text; Literary form: Not fiction

Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, 2012 2012

Online resources:

For obtaining access codes, please call the library on Ext. 1372

Availability: Items available for loan: Central Library (8)Call number: 658.8 KOT, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.8 KOT.

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Socialnomics : how social media transforms the way we live and do business / Erik Qualman. by

Qualman, Erik, 1972-

Edition: 2nd ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: Hoboken : John Wiley & Sons, c.2013

Availability: Items available for loan: Central Library (1)Call number: 658.872 QUA.

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Building a storybrand : clarify your message so customers will listen / Donald Miller. by

Miller, Donald, 1971-

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: [New York] : HarperCollins Leadership / HarperCollins, c.2017

Other title:

Building a story brand

Availability: Items available for loan: Central Library (4)Call number: 658.827 MIL, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.827 MIL.

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Making it in the art world : strategies for exhibitions and funding : a post-pandemic guide for artists / Brainard Carey. by

Carey, Brainard [author.]

Edition: Revised second edition.

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Availability: Items available for loan: Central Library (1)Call number: 702.3 CAR.

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Media effects : advances in theory and research / edited by Jennings Bryant and Mary Beth Oliver. by

Bryant, Jennings [editor.]
Oliver, Mary Beth [editor.]

Series: Communication series. Communication theory and methodology

Edition: Third edition.

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Publisher: New York ; London : Routledge, 2009

Availability: Items available for loan: Central Library (1)Call number: 302.23 MED.

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Heliopolis / James Scudamore. by

Scudamore, James, 1976- [author.]

Material type:

Text; Format: print ; Literary form: Novels ; Audience: Specialized;

Publisher: New York : Europa Editions, 2010

Availability: Items available for loan: Central Library (1)Call number: 823.92 SCU.

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Maximum success with LinkedIn : dominate your market, build a global brand, and create the career of your dreams / Dan Sherman. by

Sherman, Dan, 1956-

Edition: 2nd ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: New York : Mcgraw-Hill Education, c.2014

Availability: Items available for loan: Central Library (1)Call number: 658.872 SHE.

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The digital crown : winning at content on the web / Ahava Leibtag ; foreword by Kristina Halvorson. by

Leibtag, Ahava
Halvorson, Kristina [editor.]

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: Waltham : Morgan Kaufmann / Elsevier, c.2014

Availability: Items available for loan: Central Library (1)Call number: 658.872 LEI.

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Rethinking reputation : how PR trumps marketing and advertising in the new media world / Fraser P. Seitel, John Doorley. by

Seitel, Fraser P [author.]
Doorley, John [author.]

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Publisher: New York : Palgrave Macmillan, 2012

Availability: Items available for loan: Central Library (1)Call number: 659.2 SEI.

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