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Marketing analytics : a practitioner's guide to marketing analytics and research methods / Ashok Charan. by

Charan, Ashok

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: Singapore : World Scientific, c.2015

Availability: Items available for loan: Central Library (1)Call number: 658.83 CHA.

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Marketing communications : touchpoints, sharing and disruption / Chris Fill and Sarah Turnbull. by

Edition: Eighth Edition.

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Publisher: Harlow : Pearson Education, 2019

Availability: Items available for loan: Central Library (3)Call number: 658.802 FIL, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.802 FIL.

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Buy.ology : truth and lies about why we buy / Martin Lindstrom ; [foreword by Paco Underhill] by

Edition: 1st pbk. ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: New York, United States : Broadway Books, c.2010

Other title:

Buyology

Availability: Not available: Central Library: Checked out (1).

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The social media management handbook : everything you need to know to get social media working in your business / Nick Smith and Robert Wollan, with Catherine Zhou. by

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Publisher: Hoboken, New Jersey : John Wiley & Sons, [2011]Copyright date: c2011

Availability: Items available for loan: Central Library (1)Call number: 658.872 SMI.

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The digital crown : winning at content on the web / Ahava Leibtag ; foreword by Kristina Halvorson. by

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: Waltham : Morgan Kaufmann / Elsevier, c.2014

Availability: Items available for loan: Central Library (1)Call number: 658.872 LEI.

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Mass media, politics and democracy / John Street. by

Street, John, 1952-

Edition: 2nd ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: Houndmills ; New York : Palgrave Macmillan, 2011

Availability: Items available for loan: Central Library (4)Call number: 302.23 STR, ... Items available for reference: Central Library: Not for loan (1)Call number: 302.23 STR.

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