01548nac a22002171u 4500 9 9 100916t2005 nju||||| |||| 00| 0 eng d 2004029593 0131469185 EG-ScBUE EG-ScBUE 658.8 KOT 22 Kotler, Philip. 19393 Principles of marketing / Philip Kotler, Gary Armstrong. 11th ed. Upper Saddle River, NJ : Pearson Prentice Hall, 2005. 1 V. (various pagings): Col. ill.; 28 cm. Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics. Marketing. 19394 BUEsh BUEsh Armstrong, Gary. 19395 BB 658.8 KOT ddc 0 0 ddc 0 0 MAIN MAIN 1ST 2005-11-08 purchase 180.00 29 31 658.8 KOT 000004821 2025-07-15 00:00:00 2018-09-24 225.00 BB 0 0 ddc 0 0 MAIN MAIN 1ST 2005-11-08 purchase 180.00 26 21 658.8 KOT 000004820 2025-07-15 00:00:00 2018-09-24 225.00 BB 0 0 ddc 0 0 MAIN MAIN 1ST 2005-11-08 purchase 180.00 25 31 658.8 KOT 000004885 2025-07-15 00:00:00 2017-09-25 225.00 BB 0 0 ddc 0 0 MAIN MAIN 1ST 2014-02-06 purchase 180.00 21 3 658.8 KOT 000004886 2025-07-15 00:00:00 2019-11-20 225.00 BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2010-04-26 purchase 180.00 0 658.8 KOT 000004890 2025-07-15 00:00:00 225.00 NB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2010-04-26 purchase 180.00 1 658.8 KOT 000005281 2010-10-03 2010-04-26 00:00:00 2010-04-26 225.00 CDVDWNB 0 0 ddc 0 0 MAIN MAIN 1ST 2013-08-20 purchase 10 21 658.8 KOT 000028813 2025-07-15 00:00:00 2017-09-26 BB 0 0 ddc 0 0 MAIN MAIN 1ST 2013-08-20 purchase 9 61 658.8 KOT 000028814 2025-07-15 00:00:00 2019-12-28 BB