TY  - GEN
AU  - Smith, Paul                  
AU  - Berry, Chris,
AU  - Pulford, Alan
TI  - Handbook of strategic marketing communications: New ways to build and integrate  communications
SN  - 8124202923
U1  - 658.802 
PY  - 2003///
CY  - New Delhi
PB  - Crst Publications,2003
KW  - Communication in marketing
KW  - Strategic planning
N1  - distributer: Al-Ahram; catalogued by: wessam
ER  -