TY  - GEN
AU  - Best, Roger J.               
TI  - Market-based management: strategies for growing customer value and profitability 
SN  - 0131469568
U1  - 658.8 
PY  - 2005///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice Hall,2005
KW  - Marketing
KW  - Management
N1  - distributer: Al-Ahram; Includes bibliographical references and index; catalogued by: wessam
ER  -