00789nac a22002171u 4500020001500000082001500015090001500030100003400045245005400079260003800133300002600171440007600197440003400273500002600307504005100333511002600384650001400410942001700424999001500441952011500456  a817224876800a658.8bVAR  c6957d6957  aVaradarajan, P. Rajan        00athe business of Marketing /bP. Rajan Varadarajan  aNew Delhi:aJaico pub.,2001b2001  a366p.:cill.;b24 cm. 4aThe International library of critical writings in business history ;v6 4aAn Elgar reference collection  adistributer: Al-Ahram  aIncludes bibliographical references and index.  acatalogued by: wessam 0aMarketing  cBBk658.8VAR  c6957d6957  00104070aMAINbMAINc1STd2010-12-07ePurchasel5o658.8VARp000008240r2025-07-15 00:00:00s2016-11-19yBB