TY  - GEN
AU  - Varadarajan, P. Rajan        
TI  - the business of Marketing: P. Rajan Varadarajan
SN  - 8172248768
U1  - 658.8 
CY  - New Delhi, Jaico pub.,2001
PB  - 2001
KW  - Marketing
N1  - distributer: Al-Ahram; Includes bibliographical references and index; catalogued by: wessam
ER  -