TY  - GEN
AU  - Dowling, Grahame R.          
TI  - The art and science of marketing: marketing for marketing managers 
SN  - 9780199285563
U1  - 658.8 
PY  - 2004///
CY  - Oxford
PB  - Oxford University Press,  2004.
KW  - Marketing
N1  - distributer: Al-Ahram; Includes bibliographical references and index; catalogued by: wesssam
ER  -