<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00631nac a22001811u 4500</leader>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9780199285563</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">658.8</subfield>
    <subfield code="b">DOW</subfield>
  </datafield>
  <datafield tag="090" ind1=" " ind2=" ">
    <subfield code="c">6587</subfield>
    <subfield code="d">6587</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Dowling, Grahame R.          </subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">The art and science of marketing :</subfield>
    <subfield code="b"> marketing for marketing managers /</subfield>
    <subfield code="c"> Grahame R. Dowling.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Oxford :</subfield>
    <subfield code="b">Oxford University Press,  2004.</subfield>
    <subfield code="c">2004</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xv, 441 p. :</subfield>
    <subfield code="b">ill. ;</subfield>
    <subfield code="c"> 25 cm.</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">distributer: Al-Ahram</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Includes bibliographical references and index</subfield>
  </datafield>
  <datafield tag="511" ind1=" " ind2=" ">
    <subfield code="a">catalogued by: wesssam</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Marketing.</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="c">BB</subfield>
    <subfield code="k">658.8 DOW</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">6587</subfield>
    <subfield code="d">6587</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">MAIN</subfield>
    <subfield code="b">MAIN</subfield>
    <subfield code="c">1ST</subfield>
    <subfield code="d">2007-11-27</subfield>
    <subfield code="e">Purchase</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.8 DOW</subfield>
    <subfield code="p">000008302</subfield>
    <subfield code="r">2025-07-15 00:00:00</subfield>
    <subfield code="y">BB</subfield>
  </datafield>
</record>
