TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing
SN  - 0132286858
SN  - 013228685
U1  - 658.8 22
PY  - 1996///
CY  - Upper Saddle River
PB  - Prentice Hall International
KW  - Marketing
KW  - BUEsh
KW  - Marketing--
KW  - Management
KW  - BUSADM
KW  - August2015
N1  - Indexes.; Appendix.; Glossary.; Includes bibliographical references
ER  -