TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of Marketing
SN  - 9780130961907
SN  - 013096190
U1  - 658.8 22
PY  - 1999///
CY  - Upper Saddle River
PB  - Prentice Hall International
KW  - Marketing
KW  - BUEsh
KW  - Marketing--
KW  - Management
N1  - Appendix; Indexes.; Glossary.; Includes bibliographical references
ER  -