<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00930nac a22002651u 4500</leader>
  <datafield tag="010" ind1=" " ind2=" ">
    <subfield code="a">   88061140</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">0844231835</subfield>
  </datafield>
  <datafield tag="035" ind1=" " ind2=" ">
    <subfield code="a">(OCoLC)19009698</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">658.84</subfield>
    <subfield code="b">BRO</subfield>
  </datafield>
  <datafield tag="090" ind1=" " ind2=" ">
    <subfield code="c">6084</subfield>
    <subfield code="d">6084</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Brown, Herbert E.            </subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">Readings &amp; cases in direct marketing /</subfield>
    <subfield code="c">Herbert E. Brown, Bruce Buskirk.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Lincolnwood, Ill. :</subfield>
    <subfield code="b">NTC Business Books,c1989.</subfield>
    <subfield code="c">c1989.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xii, 334 p. :</subfield>
    <subfield code="b">ill. ;</subfield>
    <subfield code="c">24 cm.</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">Distributer: Al-Ahram.</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Includes bibliographical references.</subfield>
  </datafield>
  <datafield tag="511" ind1=" " ind2=" ">
    <subfield code="a">Catalogued By: Mahitab.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Direct marketing.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Marketing.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Advertising, Direct-mail.</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
    <subfield code="a">Buskirk, Bruce D.</subfield>
  </datafield>
  <datafield tag="740" ind1="0" ind2=" ">
    <subfield code="a">Readings and cases in direct marketing.</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="c">BB</subfield>
    <subfield code="k">658.84BRO</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">6084</subfield>
    <subfield code="d">6084</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">MAIN</subfield>
    <subfield code="b">MAIN</subfield>
    <subfield code="c">1ST</subfield>
    <subfield code="d">2013-11-07</subfield>
    <subfield code="e">Purchase</subfield>
    <subfield code="l">2</subfield>
    <subfield code="o">658.84BRO</subfield>
    <subfield code="p">000007670</subfield>
    <subfield code="r">2025-07-15 00:00:00</subfield>
    <subfield code="s">2013-11-20</subfield>
    <subfield code="y">BB</subfield>
  </datafield>
</record>
