TY  - GEN
AU  - Swayne, Linda.               
AU  - Ginter,Peter M.
TI  - Cases in strategic marketing
SN  - 0131192310 (case)
U1  - 658.802 
PY  - 1993///
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall,c1993.
KW  - Marketing
KW  - Decision making
KW  - Case studies
KW  - Management
N1  - Distributer : Al-Ahram; Includes bibliographical references; Catalogued By : Mahitab
ER  -