TY - GEN AU - Armstrong, Gary AU - Kotler, Philip. TI - Marketing : DVD: an introduction SN - 0131472038 (CD-ROM) : U1 - 658.8 PY - 2005/// CY - Upper Saddle River, N.J. PB - Pearson/Prentice Hall,2005 KW - Marketing N1 - Audiovisuals; DVD with book; Catalogued by: Sara ER -