00991nac a22002411u 4500 90049108 0675206472 0029465516 658.802 H67315 4546 4546 Hisrich, Robert D. Marketing decisions for new and mature products / Robert D. Hisrich, Michael P. Peters. 2nd ed. New York : Macmillan ;c1991 Toronto : Collier Macmmillan Canada ;c1991 New York : Maxwell Macmillan International Pub. Group,c1991 c1991. xiv, 516 p. : ill. ; 25 cm. Macmillan series in college marketing Includes bibliographical references and index. Product management. New products. Peters, Michael P. BB 658.802H67315 4546 4546 0 0 0 0 MAIN MAIN 1ST 2009-09-07 Purchase 3 4 658.802 HIS 000005682 2025-07-15 00:00:00 2015-11-25 BB