TY  - GEN
AU  - Dalrymple, Douglas J.        
AU  - Cron,William L.
TI  - Sales management: concepts and cases 
SN  - 0471532495 (cloth : acid-free paper)
U1  - 658.81 
PY  - 1992///
CY  - New York
PB  - Wiley
KW  - Sales management
KW  - Case studies
N1  - Includes indexes
ER  -