<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00563nac a22001451u 4500</leader>
  <controlfield tag="008">150901b        xxu||||| |||| 00| 0 eng d</controlfield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">658.82721</subfield>
    <subfield code="b">V269</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">VanAuken, Brad               </subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">The brand management checklist :</subfield>
    <subfield code="b">proven tools and techniques for creating winning brands /</subfield>
    <subfield code="c">Brad VanAuken</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">London :</subfield>
    <subfield code="b">Kogan Page, 2002.</subfield>
    <subfield code="c">c2002</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xv,316 p.</subfield>
    <subfield code="b">ill;</subfield>
    <subfield code="c">25 cm.+</subfield>
    <subfield code="e">1 CD-Rom(4 3/4 in.)</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Brand name products -- Marketing--Management.</subfield>
    <subfield code="x">Management.</subfield>
    <subfield code="2">BUEsh</subfield>
  </datafield>
  <datafield tag="651" ind1=" " ind2=" ">
    <subfield code="2">BUEsh</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="c">NB</subfield>
    <subfield code="k">658.82721V269</subfield>
    <subfield code="2">ddc</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">3910</subfield>
    <subfield code="d">3910</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8"> </subfield>
    <subfield code="a">MAIN</subfield>
    <subfield code="b">MAIN</subfield>
    <subfield code="c">1ST</subfield>
    <subfield code="d">2007-08-05</subfield>
    <subfield code="e">purchase</subfield>
    <subfield code="g">153.00</subfield>
    <subfield code="l">5</subfield>
    <subfield code="o">658.82721 VAN</subfield>
    <subfield code="p">000000245</subfield>
    <subfield code="r">2026-03-04 00:00:00</subfield>
    <subfield code="s">2013-11-12</subfield>
    <subfield code="v">191.25</subfield>
    <subfield code="y">NB</subfield>
  </datafield>
</record>
