01556nac a22002411u 4500 2004002672 0749442018 658.83 C161 3909 3909 Callingham, Martin. Market intelligence : how and why organizations use market research / Martin Callingham. How and why organizations use market research London ; Sterling, Va. : Kogan Page,2004 2004. viii, 223 p. ; 24 cm. Market research in practice series Includes bibliographical references and index. Types of organization -- Knowledge is the most important asset of a company -- Decision making in an organization -- The market research function within an organization -- Buyer-supplier relationships -- The nature and scope of quantitative data -- Qualitative information and its relationship to quantitative information -- Designing the research -- Managing the research process from within the company -- Managing the results -- Knowing the future -- Conclusion -- Appendix: The Market Research Society code of conduct. Marketing research. Table of contents http://www.loc.gov/catdir/toc/ecip0414/2004002672.html Publisher description http://www.loc.gov/catdir/enhancements/fy0715/2004002672-d.html BB 658.83 C161 3909 3909 0 0 0 0 MAIN MAIN 1ST 2007-08-05 Purchase 5 3 658.83 CAL 000000178 2025-07-15 00:00:00 2016-03-14 BB