00861nac a22002051u 4500 2004011734 0749442832 658.8343 K171 2444 2444 Kapferer, Jean-NoeÌ(l. The new strategic brand management : creating and sustaining brand equity long term / Jean-NoeÌ(l Kapferer. 3rd ed. London ; Sterling, VA. : Kogan Page,2004 2004. xiv, 497 p. ; 25 cm. Rev. ed. of: Strategic brand management. 1994? Includes bibliographical references (p. [471]-483) and index. Brand name products Management. BB 658.8343 K171 2444 2444 0 0 0 0 MAIN MAIN 1ST 2007-08-05 Purchase 12 10 658.8343 KAP 000001711 2025-07-15 00:00:00 2017-09-24 BB 0 0 0 0 MAIN MAIN 1ST 2007-08-05 Purchase 2 658.8343 KAP 000000157 2025-07-15 00:00:00 2011-12-14 NB