TY  - BOOK
AU  - Kawamura,Yuniya
TI  - Doing research in fashion and dress: an introduction to qualitative methods 
SN  - 9781350089778
U1  - 391.00721 22
PY  - 2020///
CY  - London
PB  - Bloomsbury Visual Arts
KW  - Fashion
KW  - Research
KW  - BUEsh
KW  - Qualitative research
KW  - Case studies
KW  - April2026
KW  - ART
KW  - Reading book
N1  - "First published in Great Britain by Berg 2011"--T.p. verso; Includes bibliographical references and index; Available on campus and off campus with authorized login
N2  - "Whether you're investigating fashion as a material object, an abstract idea, a social phenomenon, or a commercial system, qualitative techniques can further your understanding of almost any research topic. Doing Research in Fashion and Dress begins by guiding you through a brief history of fashion studies, and the debates surrounding it, before introducing key qualitative methodological approaches, including ethnography, semiology, and object-based research. Detailed case studies demonstrate how each methodology is used in practice. These case studies include Japanese subcultures, fashion photography blogs and semiotic studies of fashion magazine shoots and advertisements. This second edition also features a new chapter on internet sources and online ethnography, reflecting the adoption of social media tools not only by industry practitioners but also by academics. By contextualizing history, theory and practice Doing Research in Fashion and Dress offers: -A systematic examination of qualitative research methods in fashion studies in social sciences. -A practical guide to anyone wishing to conduct fashion research in academia or in the business world. -An accessible grounding in contemporary fashion studies literature"--
ER  -