02663cam a2200433 i 4500 ssj0002531794 EG-ScBUE 20260405124657.0 190828t2020 nyu f b 001 0 eng d 9781350089778 DLC eng rda DLC DLC EG-ScBUE 22 391.00721 KAW Kawamura, Yuniya, 1963- author. Doing research in fashion and dress : an introduction to qualitative methods / Yuniya Kawamura. Second Edition. London : Bloomsbury Visual Arts, 2020. 166 pages ; 24 cm rdacontent text txt rdamedia unmediated n rdacarrier volume nc "First published in Great Britain by Berg 2011"--T.p. verso. Includes bibliographical references and index. Available on campus and off campus with authorized login. "Whether you're investigating fashion as a material object, an abstract idea, a social phenomenon, or a commercial system, qualitative techniques can further your understanding of almost any research topic. Doing Research in Fashion and Dress begins by guiding you through a brief history of fashion studies, and the debates surrounding it, before introducing key qualitative methodological approaches, including ethnography, semiology, and object-based research. Detailed case studies demonstrate how each methodology is used in practice. These case studies include Japanese subcultures, fashion photography blogs and semiotic studies of fashion magazine shoots and advertisements. This second edition also features a new chapter on internet sources and online ethnography, reflecting the adoption of social media tools not only by industry practitioners but also by academics. By contextualizing history, theory and practice Doing Research in Fashion and Dress offers: -A systematic examination of qualitative research methods in fashion studies in social sciences. -A practical guide to anyone wishing to conduct fashion research in academia or in the business world. -An accessible grounding in contemporary fashion studies literature"-- Provided by publisher. Fashion Research. BUEsh Qualitative research. BUEsh Fashion Research Case studies. BUEsh Qualitative research Case studies. BUEsh April2026 ART Reading book ddc BB seasebook wellsebook eaebook nwstebook ulebook sbenebook coebook 31167 31138 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2026-04-05 Purchase 2010.00 40179 0 391.00721 KAW 000057579 2026-04-05 00:00:00 2512.50 2026-04-05 BB