02793nam a2200349 i 4500 R9781003364559 9781003364559 EG-ScBUE 20260405123838.0 240521s2024 nyu f b 001 0 eng d 9781032428475 9781003364559 NhCcYBP eng rda NhCcYBP EG-ScBUE 687.0688 22 GAL Gallery, Charlene, author. Fashion business and digital transformation : technology and innovation across the fashion industry / Charlene Gallery and Jo Conlon. Abingdon, Oxon ; New York, NY : Routledge, 2024. xiii, 292 pages : illustrations ; 24 cm. text txt rdacontent computer c rdamedia online resource cr rdacarrier Mastering fashion management Includes bibliographical references and index. "Fashion Business and Digital Transformation provides a practical and holistic overview of the fashion industry and the key technologies impacting the fashion supply chain. It covers product design and development, production, sales and customer experiences in physical, online and virtual environments. The key technologies impacting the ecosystem are explored, including Artificial Intelligence, Virtual Reality, Augmented Reality, Digital Fashion Design, NFTs, 3D textiles, and Blockchain. Strategic concepts such as 'Retail-tainment', 'Phy-gital', Gamification and A-commerce, are analysed, alongside the effect of these key strategies for both the retailer and the customer. Theoretical foundations are supported by extensive use of examples, interviews and case studies drawn from a wide range of global fashion disrupters and cutting-edge brands. Engaging activities, exercises, and technical step-by-step guides are incorporated throughout, which will both consolidate how technology is driving change in the industry, but also equip the reader with the key skills and digital literacy capabilities required by future practitioners. Online resources include chapter-by-chapter PowerPoint slides, a test bank and links to further resources. This examination of the digital transformation of the fashion industry will be essential reading for advanced undergraduate and postgraduate students of Fashion Management, Fashion Business and Fashion Technology"-- Provided by publisher. Charlene Gallery is a Reader at the University of Manchester, UK. Jo Conlon is a Senior Lecturer at the University of Manchester, UK. Clothing trade. BUEsh Clothing trade Technological innovations. BUEsh April2026 ART Reading book Conlon, Jo, author. ddc BB 31166 31137 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2026-04-05 Purchase 3096.00 40179 0 687.0688 GAL 000057578 2026-04-05 00:00:00 3807.50 2026-04-05 BB