TY  - BOOK
AU  - Aaker,David A.
AU  - Kumar,V.
AU  - Day,George S.
TI  - Marketing research
SN  - 0471552542
U1  - 658.83 22
PY  - 1995///]
CY  - New York
PB  - John Wiley & Sons, Inc.
KW  - Marketing research
KW  - BUEsh
KW  - Market research
KW  - Reading book
N1  - Previous ed.: 1990; Includes bibliographical references and index
ER  -