01249cam a2200361ua 4500 008069374 EG-ScBUE 20251130101551.0 951120t1995 nyua f 001 0 eng d 0471552542 9780471552543 EG-ScBUE eng rda EG-ScBUE EG-ScBUE 658.83 22 AAK Aaker, David A., author. Marketing research / David A. Aaker, University of California, Berkeley, V. Kumar, University of Houston, George S. Day, University of Pennsylvania, Wharton School. Fifth edition. New York : John Wiley & Sons, Inc., [1995] c1995 xvi, 783 pages : illustrations ; 26 cm text rdacontent txt unmediated rdamedia n volume rdacarrier nc Previous ed.: 1990. Includes bibliographical references and index. Current Copyright Fee: GBP32.00 0 Uk Marketing research. BUEsh Market research Reading book Kumar, V., 1957- author. Day, George S., author. ddc BB 31028 30999 0 0 ddc 0 0 Donation-G MAIN MAIN 1ST 2025-11-30 Donation 0 658.83 AAK 000057424 2025-11-30 00:00:00 2025-11-30 BB