TY  - BOOK
AU  - Kozinets,Robert V.
TI  - Netnography: the essential guide to qualitative social media research 
SN  - 9781526444707
U1  - 305.800721 22
PY  - 2020///
CY  - Los Angeles
PB  - SAGE
KW  - Ethnology
KW  - Computer network resources
KW  - BUEsh
KW  - Research
KW  - Reading book
N1  - Subtitle varies between editions; Includes bibliographical references and index; Machine generated contents note: 1. Introducing: Netnography, Qualitative Social Media Research Methods, and This Book -- 2. A History of Social Media -- 3. Media: Communicating and Connecting in the 21st Century -- 4. Socialities: All the Ways We Connect -- 5. Praxis: Introducing Practices and Data Operations -- 6. Ethics: Procedures and Flowcharts, Updates and Rules -- 7. Data: The Methodology of Netnographic Data Collection -- 8. Investigating: Five Steps to Social Media Data Collection -- 9. Interacting: Turning Connection and Communication into Research Data -- 10. Immersing: Journaling and Organizing a Reflective Curation -- 11. Integrating: Combining Telescopic and Microscopic Understandings -- 12. Analyzing: Elemental Data Transformation Operations -- 13. Interpreting: How to Discover and Make Meaning from Netnographic Data -- 14. Communicating: Presenting and Publishing Your Netnography -- 15. The Future of Netnography
N2  - This title explores the discipline of 'netnography' - the conduct of ethnography over the internet - a method specifically designed to study cultures and communities online
ER  -