02361 am a2200361Ii 4500 ocn1096362107 EG-ScBUE 20251126101002.0 190413t2020 caua f b 001 0 eng d 9781526444707 (OCoLC)ocn1096362107 YDX eng rda YDX CDX PAU UKOBU OCLCF IBI UPM U@M EG-ScBUE 305.800721 22 KOZ Kozinets, Robert V., 1964- author. Netnography : the essential guide to qualitative social media research / Robert V Kozinets. Third edition. Los Angeles : SAGE, 2020. ©2020 viii, 460 pages : illustrations (some color) ; 25 cm text txt rdacontent still image sti rdacontent unmediated n rdamedia volume nc rdacarrier Subtitle varies between editions. Includes bibliographical references and index. Machine generated contents note: 1. Introducing: Netnography, Qualitative Social Media Research Methods, and This Book -- 2. A History of Social Media -- 3. Media: Communicating and Connecting in the 21st Century -- 4. Socialities: All the Ways We Connect -- 5. Praxis: Introducing Practices and Data Operations -- 6. Ethics: Procedures and Flowcharts, Updates and Rules -- 7. Data: The Methodology of Netnographic Data Collection -- 8. Investigating: Five Steps to Social Media Data Collection -- 9. Interacting: Turning Connection and Communication into Research Data -- 10. Immersing: Journaling and Organizing a Reflective Curation -- 11. Integrating: Combining Telescopic and Microscopic Understandings -- 12. Analyzing: Elemental Data Transformation Operations -- 13. Interpreting: How to Discover and Make Meaning from Netnographic Data -- 14. Communicating: Presenting and Publishing Your Netnography -- 15. The Future of Netnography. This title explores the discipline of 'netnography' - the conduct of ethnography over the internet - a method specifically designed to study cultures and communities online. Ethnology Computer network resources. BUEsh Ethnology Research Computer network resources. BUEsh Reading book ddc BB 31016 30987 0 0 ddc 0 0 Donation-G MAIN MAIN 1ST 2025-11-26 Donation 0 305.800721 KOZ 000057410 2025-11-26 00:00:00 2025-11-26 BB