02262nam a22003017a 4500003000900000005001700009008004100026020001800067040004300085082002000128100002700148245011600175264006500291300002800356336002600384337002800410338002700438504005200465505109200517650003101609650002501640650003101665655001701696856008401713942001201797999001701809952013401826EG-ScBUE20251125102031.0200219s2010    enk    f b    001 0 eng d  a9780470710401  aEG-ScBUEbengcEG-ScBUEerdadEG-ScBUE04a658.83222bPOY1 aPoynter, Ray,eauthor.14aThe handbook of online and social media research :btools and techniques for market researchers /cRay Poynter. 1aWest Sussex, United Kingdom :bJphn Wiley & Sons Ltd,c2010.  axix, 441 pages ;c26 cm  atext2rdacontentbtxt  aunmediated2rdamediabn  avolume2rdacarrierbnc  aIncludes bibliographical references and index.
8 aMachine generated contents note: Contents -- Foreword -- By Finn Raben -- Introduction -- PART I -- Online Quantitative Survey Research -- 1 Overview of Online Quantitative Research -- 2 Web Survey Systems -- 3 Designing Online Surveys -- 4 Working with Panels and Databases -- 5 Running an Online Survey and Summary -- PART II -- Qualitative Research -- 6 Overview of Online Qualitative Research -- 7 Online Focus Groups -- 8 Bulletin Board Groups and Parallel IDIs -- 9 Other Online Qualitative Methods and Summary of Online Qualitative Research -- PART III -- Social Media -- 10 Participatory Blogs as Research Tools -- 11 Online Research Communities/MROCs -- 12 Blog and Buzz Mining -- 13 Other Social Media Topics and Summary -- PART IV -- Research Topics -- 14 Specialist Research Areas -- 15 Website Research -- 16 Research Techniques and Approaches -- 17 The Business of Market Research -- PART V -- Breaking News! -- 18 NewMR -- 19 Trends and Innovations -- 20 An Overview of Online and Social Media Research -- Glossary -- Further Information -- References -- Acknowledgements. 7aMarketing research.2BUEsh 7aSocial media.2BUEsh 7aInternet searching.2BUEsh  vReading book423Cover imageuhttp://catalogimages.wiley.com/images/db/jimages/9780470710401.jpg  2ddccBB  c31007d30978  00102ddc40708Donation-GaMAINbMAINc1STd2025-11-25eDonationl0o658.83 POYp000057401r2025-11-25 00:00:00w2025-11-25yBB