TY  - BOOK
AU  - Poynter,Ray
TI  - The handbook of online and social media research: tools and techniques for market researchers 
SN  - 9780470710401
U1  - 658.83 22
PY  - 2010///
CY  - West Sussex, United Kingdom
PB  - Jphn Wiley & Sons Ltd
KW  - Marketing research
KW  - BUEsh
KW  - Social media
KW  - Internet searching
KW  - Reading book
N1  - Includes bibliographical references and index
; Machine generated contents note: Contents -- Foreword -- By Finn Raben -- Introduction -- PART I -- Online Quantitative Survey Research -- 1 Overview of Online Quantitative Research -- 2 Web Survey Systems -- 3 Designing Online Surveys -- 4 Working with Panels and Databases -- 5 Running an Online Survey and Summary -- PART II -- Qualitative Research -- 6 Overview of Online Qualitative Research -- 7 Online Focus Groups -- 8 Bulletin Board Groups and Parallel IDIs -- 9 Other Online Qualitative Methods and Summary of Online Qualitative Research -- PART III -- Social Media -- 10 Participatory Blogs as Research Tools -- 11 Online Research Communities/MROCs -- 12 Blog and Buzz Mining -- 13 Other Social Media Topics and Summary -- PART IV -- Research Topics -- 14 Specialist Research Areas -- 15 Website Research -- 16 Research Techniques and Approaches -- 17 The Business of Market Research -- PART V -- Breaking News! -- 18 NewMR -- 19 Trends and Innovations -- 20 An Overview of Online and Social Media Research -- Glossary -- Further Information -- References -- Acknowledgements
UR  - http://catalogimages.wiley.com/images/db/jimages/9780470710401.jpg
ER  -