02163nam a22003017a 4500 EG-ScBUE 20251125102031.0 200219s2010 enk f b 001 0 eng d 9780470710401 EG-ScBUE eng EG-ScBUE rda EG-ScBUE 658.83 22 POY Poynter, Ray, author. The handbook of online and social media research : tools and techniques for market researchers / Ray Poynter. West Sussex, United Kingdom : Jphn Wiley & Sons Ltd, 2010. xix, 441 pages ; 26 cm text rdacontent txt unmediated rdamedia n volume rdacarrier nc Includes bibliographical references and index. Machine generated contents note: Contents -- Foreword -- By Finn Raben -- Introduction -- PART I -- Online Quantitative Survey Research -- 1 Overview of Online Quantitative Research -- 2 Web Survey Systems -- 3 Designing Online Surveys -- 4 Working with Panels and Databases -- 5 Running an Online Survey and Summary -- PART II -- Qualitative Research -- 6 Overview of Online Qualitative Research -- 7 Online Focus Groups -- 8 Bulletin Board Groups and Parallel IDIs -- 9 Other Online Qualitative Methods and Summary of Online Qualitative Research -- PART III -- Social Media -- 10 Participatory Blogs as Research Tools -- 11 Online Research Communities/MROCs -- 12 Blog and Buzz Mining -- 13 Other Social Media Topics and Summary -- PART IV -- Research Topics -- 14 Specialist Research Areas -- 15 Website Research -- 16 Research Techniques and Approaches -- 17 The Business of Market Research -- PART V -- Breaking News! -- 18 NewMR -- 19 Trends and Innovations -- 20 An Overview of Online and Social Media Research -- Glossary -- Further Information -- References -- Acknowledgements. Marketing research. BUEsh Social media. BUEsh Internet searching. BUEsh Reading book Cover image http://catalogimages.wiley.com/images/db/jimages/9780470710401.jpg ddc BB 31007 30978 0 0 ddc 0 0 Donation-G MAIN MAIN 1ST 2025-11-25 Donation 0 658.83 POY 000057401 2025-11-25 00:00:00 2025-11-25 BB