02804cam a2200361 i 450000100090000000300090000900500170001800800410003502000300007604000380010608200220014410000290016624501050019525000200030026400410032026400100036130000490037133600260042033700280044633800270047449000260050150400510052750506980057852008410127665000270211765000300214465300220217465500170219690600450221394200120225899900170227095201550228718853244EG-ScBUE20250217091146.0151112t2016    nyua   f b    001 0 eng d  a9781472581969 (paperback)  aDLCbengerdacDLCeDLCdEG-ScBUE04a658.5752bBRA2221 aBramston, Dave,eauthor.10aIdea searching for design :bhow to research and develop design concepts /cDavid Bramston and YeLi.  aSecond edition. 1aNew York :bFairchild Books,c[2016] 4cc2016  a184 pages :bcolored illustrations ;c23 cm.  atext2rdacontentbtxt  aunmediated2rdamediabn  avolume2rdacarrierbnc0 aBasics product design  aIncludes bibliographical references and index.8 aMachine generated contents note: -- Contents -- IntroductionChapter 1: Just Imagine If It Were Possible -- Absorb -- Thoughts -- Observations -- Student projectChapter 2: Thinking Differently -- Understanding -- Profiles -- Themes -- Student projectChapter 3: Explore Fun -- Materials -- Exploration -- Communication -- Student projectChapter 4: Sensory Perceptions -- Added values -- Emotions -- Conflicts -- Student projectChapter 5: Adopting the Responsibility -- Sustainability -- Tinkering -- Values -- Student projectChapter 6: Evolving the Reality -- Analysis -- Change -- Direction -- Student projectConclusion -- Glossary -- Further resources -- Index -- Acknowledgements and credits.  a"The second edition of Idea Searching examines methods of generating and identifying ideas, and teaches you to understand what is being observed and recorded. Using lavish illustrations, concise case studies and practical examples, it explores how different experiences, contexts and references are important in identifying an idea that is appropriate for a particular individual, target audience or culture. Advocating a step-by-step approach to generating ideas and brainstorming, it encourages an open mind in the development of ideas and teaches you to always question convention.The text is accompanied by a variety of case studies and examples of work from the world's best contemporary product designers. It also includes a number of new projects for students, to encourage further exploration of ideas"--cProvided by publisher. 7aProduct design.2BUEsh 7aCreative thinking.2BUEsh  cFebruary2025bART  vReading book  a7bcbccorignewd1eecipf20gy-gencatlg  2ddccBB  c30893d30864  00102ddc40708BaccahaMAINbMAINc1STd2025-02-17ePurchaseg729.00h39023l0o658.5752 BRAp000057256r2025-07-15 00:00:00v911.00w2025-02-17yBB