02813cam a2200373 i 4500 18853244 EG-ScBUE 20250217091146.0 151112t2016 nyua f b 001 0 eng d 9781472581969 (paperback) DLC eng rda DLC DLC EG-ScBUE 658.5752 BRA 22 Bramston, Dave, author. Idea searching for design : how to research and develop design concepts / David Bramston and YeLi. Second edition. New York : Fairchild Books, [2016] c2016 184 pages : colored illustrations ; 23 cm. text rdacontent txt unmediated rdamedia n volume rdacarrier nc Basics product design Includes bibliographical references and index. Machine generated contents note: -- Contents -- IntroductionChapter 1: Just Imagine If It Were Possible -- Absorb -- Thoughts -- Observations -- Student projectChapter 2: Thinking Differently -- Understanding -- Profiles -- Themes -- Student projectChapter 3: Explore Fun -- Materials -- Exploration -- Communication -- Student projectChapter 4: Sensory Perceptions -- Added values -- Emotions -- Conflicts -- Student projectChapter 5: Adopting the Responsibility -- Sustainability -- Tinkering -- Values -- Student projectChapter 6: Evolving the Reality -- Analysis -- Change -- Direction -- Student projectConclusion -- Glossary -- Further resources -- Index -- Acknowledgements and credits. "The second edition of Idea Searching examines methods of generating and identifying ideas, and teaches you to understand what is being observed and recorded. Using lavish illustrations, concise case studies and practical examples, it explores how different experiences, contexts and references are important in identifying an idea that is appropriate for a particular individual, target audience or culture. Advocating a step-by-step approach to generating ideas and brainstorming, it encourages an open mind in the development of ideas and teaches you to always question convention.The text is accompanied by a variety of case studies and examples of work from the world's best contemporary product designers. It also includes a number of new projects for students, to encourage further exploration of ideas"-- Provided by publisher. Product design. BUEsh Creative thinking. BUEsh February2025 ART Reading book 7 cbc orignew 1 ecip 20 y-gencatlg ddc BB 30893 30864 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2025-02-17 Purchase 729.00 39023 0 658.5752 BRA 000057256 2025-07-15 00:00:00 911.00 2025-02-17 BB