03058cam a22003738i 450000100090000000300090000900500170001800800410003502000180007604000380009408200200013210000420015224501060019426400380030030000470033833600260038533700280041133800270043950400510046650504350051752011240095265000300207665000400210665000460214665300220219265500170221470000320223170000420226377601510230590600450245694200120250199900170251395201540253023235907EG-ScBUE20240304105821.0230719s2024    nyua   f b    001 0 eng d  a9781032227405  aDLCbengerdacDLCdDLCdEG-ScBUE04a005.15222bTHA1 aTham, Jason Chew Kit,d1990-eauthor.10aUX writing :bdesigning user-centered content /cJason C.K. Tham, Tharon Howard, Gustav Verhulsdonck. 1aNew York, NY :bRoutledge,c2024.  axviii, 248 pages :billustrations ;c24 cm  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  aIncludes bibliographical references and index.0 aIntroduction to UX writing -- The UX writing process -- Building a UX writer outlook -- Empathizing with and assessing user needs -- Defining problems and opportunities -- Ideating and prototyping content -- Testing, managing, and deploying content -- Tracking and measuring success -- Popular UX writing genres and tasks -- The UX writing portfolio -- Using generative AI and automating your content -- AI recipes for UX writing.  a"This flexible textbook provides an integrated approach to User Experience (UX) writing and equips students and practitioners with the essential principles and methods to succeed in writing for user experience. The fundamental goal of UX writing is to produce usable and attractive content that boosts user engagement and business growth. This book teaches writers how to create content that helps users perform desired tasks while serving business needs. It is informed by user-centered design, content strategy, artificial intelligence and digital marketing communication methodologies, along with UX-related practices. By combining writing-as-design and design-as-writing, the book offers a new perspective for technical communication education where UX design and writing are merged to achieve effective and desirable outcomes. Outlining the key principles and theories for writing user-centered content design, this core textbook is fundamental reading for students and early career practitioners in UX, technical communication, digital marketing, and other areas of professional writing"--cProvided by publisher. 7aTechnical writing.2BUEsh 7aUser-centered system design.2BUEsh 7aUser interfaces (Computer systems)2BUEsh  cMarch2024bCOMAME  vReading book1 aHoward, Tharon W.,eauthor.1 aVerhulsdonck, Gustav,d1975-eauthor.08iOnline version:aTham, Jason Chew Kit,  1990-tUX writingdNew York, NY : Routledge, Taylor & Francis Group, 2024z9781003274414w(DLC) 2023018507  a7bcbccorignewd1eecipf20gy-gencatlg  2ddccBB  c30678d30649  00102ddc40708AlahramaMAINbMAINcLOWd2024-03-04ePurchaseg1999.00h179l0o005.15 THAp000057024r2025-07-15 00:00:00v2499.00w2024-03-04yBB