03482cam a22003498i 4500 22732217 EG-ScBUE 20240304103022.0 220730s2023 enk f b 001 0 eng d 9781032100944 LBSOR/DLC eng rda DLC EG-ScBUE 302.23068 22 CON Connock, Alex, author. Media management and artificial intelligence : understanding media business models in the digital age / Alex Connock. Abingdon, Oxon ; New York, NY : Routledge, 2023. vi, 336 pages ; 24 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and index. Media management & artificial intelligence -- Media business models -- Overview of AI -- Games -- Social networks -- Streamers -- Broadcasters -- Digital publishers -- Scripted -- Entertainment -- Factual -- Marketing content -- Creators -- Music -- Podcasters -- Esports -- The metaverse -- Future of the media business. "This cutting-edge textbook examines contemporary media business models in the context of Artificial Intelligence and digital transformation. AI has dramatically impacted media production and distribution, from recommendation engines to synthetic humans, from video-to-text tools to natural language models. "AI is really the change agent of the media industry," answered a natural language generation model when AI was 'asked' about the subject of this book. "It will open incredible opportunities." This book seeks to explore them. The media is examined through four sections. 'Principles' maps business models and the key tools of AI. 'Platforms' covers distribution channels in Games, Streamers, Social Networks, Broadcast and Digital Publishing. 'Producers' covers the engines of content-making, including Scripted, Entertainment, Factual, Content Marketing, Creators and Music. Finally, 'Pioneers' covers emerging sectors of Podcasters, Esports, the Metaverse and other AI-driven developments. Then in each chapter, a standard value creation model is applied, mapping a single sector through development, production, distribution and monetisation. Diverse case studies are analysed from India, Nigeria, South Korea, South Africa, France, the Netherlands, US, UK, Denmark and China - around creative entrepreneurship, revenue models, profit drivers, rights and emerging AI tools. Questions are provided for each case, whilst key learning points and chapter summaries cement learning. Applied and technology-focused, this text offers core reading for advanced undergraduate and postgraduates studying Media Management - or the relationship between Entertainment, Media and Technology. Online resources include chapter-by-chapter PowerPoint slides and an Instructor's Manual with further exercises and case studies"-- Provided by publisher. Mass media Management Data processing. BUEsh Artificial intelligence Industrial applications. BUEsh March2024 COMAME Reading book Online version: Connock, Alex. Media management and artificial intelligence Abingdon, Oxon ; New York, NY : Routledge, 2023 9781003213611 (DLC) 2022022935 7 cbc orignew 1 ecip 20 y-gencatlg ddc BB 30676 30647 0 0 ddc 0 0 Alahram MAIN MAIN 1ST 2024-03-04 Purchase 2219.00 179 0 302.23068 CON 000057023 2025-07-15 00:00:00 2774.00 2024-03-04 BB