<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>01069nam a22003258i 4500</leader>
  <controlfield tag="001">020495261</controlfield>
  <controlfield tag="003">EG-ScBUE</controlfield>
  <controlfield tag="005">20230924101508.0</controlfield>
  <controlfield tag="008">220215t2023    nyua   f bd   001 0 eng d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9781265226565 (pbk.)</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">1265226563</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">StDuBDS</subfield>
    <subfield code="b">eng</subfield>
    <subfield code="e">rda</subfield>
    <subfield code="c">StDuBDS</subfield>
    <subfield code="d">EG-ScBUE</subfield>
  </datafield>
  <datafield tag="082" ind1="0" ind2="4">
    <subfield code="a">302.23</subfield>
    <subfield code="2">22</subfield>
    <subfield code="b">BAR</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Baran, Stanley J.,</subfield>
    <subfield code="e">author.</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">Introduction to mass communication :</subfield>
    <subfield code="b">media literacy and culture /</subfield>
    <subfield code="c">Stanley Baran, Bryant University.</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">Twelfth edition.</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">International student edition.</subfield>
  </datafield>
  <datafield tag="264" ind1=" " ind2="1">
    <subfield code="a">New York :</subfield>
    <subfield code="b">McGraw Hill,</subfield>
    <subfield code="c">[2023]</subfield>
  </datafield>
  <datafield tag="264" ind1=" " ind2="4">
    <subfield code="c">c2023</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">1 volume (various pagings) :</subfield>
    <subfield code="b">illustrations (some color) ;</subfield>
    <subfield code="c">28 cm</subfield>
  </datafield>
  <datafield tag="336" ind1=" " ind2=" ">
    <subfield code="a">text</subfield>
    <subfield code="2">rdacontent</subfield>
    <subfield code="b">txt</subfield>
  </datafield>
  <datafield tag="337" ind1=" " ind2=" ">
    <subfield code="a">unmediated</subfield>
    <subfield code="2">rdamedia</subfield>
    <subfield code="b">n</subfield>
  </datafield>
  <datafield tag="338" ind1=" " ind2=" ">
    <subfield code="a">volume</subfield>
    <subfield code="2">rdacarrier</subfield>
    <subfield code="b">nc</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">Includes glossary.
</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Includes bibliographical references and index.
</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
    <subfield code="a">Mass media.</subfield>
    <subfield code="2">BUEsh</subfield>
  </datafield>
  <datafield tag="653" ind1=" " ind2=" ">
    <subfield code="c">September2023</subfield>
    <subfield code="b">COMAME</subfield>
  </datafield>
  <datafield tag="655" ind1=" " ind2=" ">
    <subfield code="v">Reading book</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">ddc</subfield>
    <subfield code="c">BB</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">30563</subfield>
    <subfield code="d">30534</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">Baccah</subfield>
    <subfield code="a">MAIN</subfield>
    <subfield code="b">MAIN</subfield>
    <subfield code="c">1ST</subfield>
    <subfield code="d">2023-09-24</subfield>
    <subfield code="e">Purchase</subfield>
    <subfield code="g">1564.00</subfield>
    <subfield code="h">37690</subfield>
    <subfield code="l">2</subfield>
    <subfield code="o">302.23 BAR</subfield>
    <subfield code="p">000056895</subfield>
    <subfield code="r">2025-07-15 00:00:00</subfield>
    <subfield code="s">2024-01-02</subfield>
    <subfield code="v">1955.00</subfield>
    <subfield code="w">2023-09-24</subfield>
    <subfield code="y">BB</subfield>
  </datafield>
</record>
