03050cam a2200397 i 450000100090000000300090000900500170001800800410003502000180007604000440009408200200013810000350015824500820019326400440027526400100031930000460032933600260037533700280040133800270042949000280045650400510048450501400053552013470067565000320202265000350205465000260208965000470211565000500216265300120221265500170222490600450224194200120228699900170229895201820231595201550249721078140EG-ScBUE20230904154255.0190708t2020 maua f b 001 0 eng d a9780262043533 aLBSOR/DLCbengerdacDLCdDLCdEG-ScBUE00a794.83222bENG1 aEngelstein, Geoffrey,eauthor.10aAchievement relocked :bloss aversion and game design /cGeoffrey Engelstein. 1aCambridge, MA :bThe MIT Press,c[2020] 4cc2020 axii, 135 pages :billustrations ;c21 cm. atextbtxt2rdacontent aunmediatedbn2rdamedia avolumebnc2rdacarrier0 aPlayful thinking series aIncludes bibliographical references and index.0 aLoss aversion -- Endowment effect -- Framing -- Utility theory -- Endowed progress -- Regret and competence -- Putting it all together. a"All of the books published in the Playful Thinking series have come from academics, who while they may have designed games with their students to go along with the curricula, weren't game designers. However, as series co-editor William Urrichio noted, 'If Playful Thinking seeks to distinguish itself from mainstream academic work on games by addressing an audience that includes designers, it's probably a good idea to have a text from a designer in the series, especially one who can make the case for "why theory".' Achievement Relocked is about Loss Aversion, and the way it can manipulate player experiences. Loss Aversion is a core effect in human psychology. Simply stated, losses make people feel worse than gains make them feel better. In other words, the negative emotions from losing $100 are stronger than the positive emotions from gaining $100 -- about twice as strong according to a variety of experiments. The fundamental aspect of Loss Aversion to human psychology is very deep, and touches a wide variety of phenomenon, most of which are directly relevant to game design. Achievement Relocked explores framing, regret, competence, and many other effects, and their relation to players' relationship with the game experience. This gives a fascinating lens through which to view many design choices"--cProvided by publisher. 7aVideo gamesxDesign.2BUEsh 7aComputer gamesxDesign.2BUEsh 7aLoss aversion.2BUEsh 7aVideo gamesxPsychological aspects.2BUEsh 7aComputer gamesxPsychological aspects.2BUEsh bART2GD vReading book a7bcbccorignewd1eecipf20gy-gencatlg 2ddccBB c30511d30482 00102ddc40708BaccahaMAINbMAINc2NDd2023-09-04ePurchaseg1223.00h37586l2m4o794.83 ENGp000056856q2026-05-16r2026-04-30 00:00:00s2026-04-30v1528.75w2023-09-04yBB 00102ddc40708BaccahaMAINbMAINc2NDd2026-05-05ePurchaseg1601.00h40254l0o794.83 ENGp000057632r2026-05-05 00:00:00v2001.25w2026-05-05yBB