02970cam a2200409 i 450000100090000000300090000900500170001800800410003502000180007604000380009404300120013208200240014410000440016824501120021225000200032426400620034430000270040633600260043333700280045933800270048750000670051450400510058150504200063252008120105265000500186465000500191465000470196465300220201165500240203370000390205770000390209677601950213590600450233094200120237599900170238795201560240422012695EG-ScBUE20220303100903.0210427s2022    nyu    f b    001 0 eng d  a9780367761479  aDLCbengerdacDLCdDLCdEG-ScBUE  an-us---04a324.730973222bFOW1 aFowler, Erika Franklin,eauthor.94065310aPolitical advertising in the United States /cErika Franklin Fowler, Michael M. Franz and Travis N. Ridout.  aSecond edition. 1aNew York, NY :bRoutledge, Taylor & Francis Group,c2022.  axv, 182 pages ;c23 cm  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  a"First edition published by Westview Press, 2016"--T.p. verso.  aIncludes bibliographical references and index.0 aIntroduction -- The regulation of advertising -- The volume and content of political advertising -- The challenge of online advertising -- How ads are created and tested -- Buying and targeting political advertising on television -- Studying the persuasive effects of advertising -- Beyond persuasion: Mobilization and other effects of advertising -- The future of political advertising and its role in our society.  a"Political Advertising in the United States examines the volume, distribution, content, and effects of political advertising in congressional and presidential elections. The book considers the role of television ads using extensive data on ad airings on local broadcast stations. It also uses newly available data on paid digital ads, including ads on Facebook, Instagram, Google, and YouTube. The book covers the role of outside groups in airing ads, including the rise of dark money groups and gaps in existing federal campaign finance laws around transparency of outside group spending on ads. The authors consider how ad sponsors design and target ads. They also review the positive and negative implications of an electoral system where billions are spent on paid advertising"--cProvided by publisher. 7aAdvertising, PoliticalzUnited States.2BUEsh 7aTelevision in politicszUnited States.2BUEsh 7aPolitical campaignszUnited States.2BUEsh  bBUSBOLcMarch2022  vReading book9342321 aFranz, Michael M.,d1976-eauthor.1 aRidout, Travis N.,d1974-eauthor.08iOnline version:aFowler, Erika Franklin.tPolitical advertising in the United StatesbSecond edition.dNew York, NY : Routledge, Taylor & Francis Group, 2022z9781003165712w(DLC) 2021019157  a7bcbccorignewd1eecipf20gy-gencatlg  2ddccBB  c29836d29807  00102ddc40708AlahramaMAINbMAINc1STd2022-03-03ePurchaseg799.00h282l0o324.730973 FOWp000056194r2025-07-15 00:00:00v998.75w2022-03-03yBB