02938cam a2200421 i 4500 22012695 EG-ScBUE 20220303100903.0 210427s2022 nyu f b 001 0 eng d 9780367761479 DLC eng rda DLC DLC EG-ScBUE n-us--- 324.730973 22 FOW Fowler, Erika Franklin, author. 40653 Political advertising in the United States / Erika Franklin Fowler, Michael M. Franz and Travis N. Ridout. Second edition. New York, NY : Routledge, Taylor & Francis Group, 2022. xv, 182 pages ; 23 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier "First edition published by Westview Press, 2016"--T.p. verso. Includes bibliographical references and index. Introduction -- The regulation of advertising -- The volume and content of political advertising -- The challenge of online advertising -- How ads are created and tested -- Buying and targeting political advertising on television -- Studying the persuasive effects of advertising -- Beyond persuasion: Mobilization and other effects of advertising -- The future of political advertising and its role in our society. "Political Advertising in the United States examines the volume, distribution, content, and effects of political advertising in congressional and presidential elections. The book considers the role of television ads using extensive data on ad airings on local broadcast stations. It also uses newly available data on paid digital ads, including ads on Facebook, Instagram, Google, and YouTube. The book covers the role of outside groups in airing ads, including the rise of dark money groups and gaps in existing federal campaign finance laws around transparency of outside group spending on ads. The authors consider how ad sponsors design and target ads. They also review the positive and negative implications of an electoral system where billions are spent on paid advertising"-- Provided by publisher. Advertising, Political United States. BUEsh Television in politics United States. BUEsh Political campaigns United States. BUEsh BUSBOL March2022 Reading book 34232 Franz, Michael M., 1976- author. Ridout, Travis N., 1974- author. Online version: Fowler, Erika Franklin. Political advertising in the United States Second edition. New York, NY : Routledge, Taylor & Francis Group, 2022 9781003165712 (DLC) 2021019157 7 cbc orignew 1 ecip 20 y-gencatlg ddc BB 29836 29807 0 0 ddc 0 0 Alahram MAIN MAIN 1ST 2022-03-03 Purchase 799.00 282 0 324.730973 FOW 000056194 2025-07-15 00:00:00 998.75 2022-03-03 BB