04807cam a2200457 i 4500999001700000001000900017003000900026005001700035008004100052020004800093040002800141043002100169082002600190100003100216245011500247264005300362264001000415300007500425336002600500337002800526338002700554504005100581505071200632520193801344650004103282650007203323650007403395650008103469651006703550651006703617651005703684651005603741651007203797651006603869653002103935655002403956776015103980906004504131942001204176952016104188  c29282d2925319173020EG-ScBUE20210801125910.0160712t2016    nyuaf  f b    001 0 eng d  a9780190251840 (hardcover : acid-free paper)  aDLCbengerdacDLCdDLC  an-us---ad------04a327.73009045bPAR2221 aParker, Jason C.,eauthor.10aHearts, minds, voices :bUS Cold War public diplomacy and the formation of the Third World /cJason C. Parker. 1aNew York, NY :bOxford University Press,c[2016] 4cc2016  axi, 240 pages, 20 unnumbered pages of plates :billustrations ;c24 cm  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  aIncludes bibliographical references and index.0 aIntroduction: In the Beginning Was the Word -- Chapter 1: Absent at the Creation : The Truman Administration's Public Diplomacy Outside Europe -- Chapter 2: Hearts and Minds on New Frontlines : The Public Diplomacy of the Korean War in Asia -- Chapter 3: Pawns, Proxies, and Pressing the Case for the Free World : The USIA and Eisenhower's New Look -- Chapter 4: A "New Babel of Voices" : Cacophony and Community in the Decolonizing World -- Chapter 5: "Mucha Alianza, Poco Progreso" : The Alliance for Progress and the Development of the Third World -- Chapter 6: True Colors : Nonalignment, Race, and the Proliferation of Public Diplomacy in the Formation of the Third World -- Conclusion: Murrow's Wager.2 a"The Cold War superpowers endeavored mightily to 'win hearts and minds' abroad through what came to be called public diplomacy. While many target audiences were on the conflict's original front-lines in Europe, the vast majority resided in areas in the throes of decolonization. This book explores how, for all the blood and drama of intervention, crisis, and revolution during the Cold War, the vast majority of these non-Europeans experienced it as a media war for their allegiance rather than as a violent war for their lives. In these outlying regions, superpower public diplomacy encountered volatile issues of race, empire, poverty, and decolonization--all of which intersected unpredictably with the dynamics of the Cold War and anti-imperialist currents. The challenge to U.S. public diplomacy was acute. At a time when the United States' image was inseparable from Jim Crow and Washington's European-imperial alliances, the cresting of these issues put U.S. outreach on the defensive. Yet, as Jason Parker argues, the greater consequence of these Cold War campaigns was international, not U.S.-centric, in scope. The non-European world responded to this media war by joining it. A proliferation of newly independent voices launched public diplomacy campaigns of their own, offering a roundabout validation of strategic public diplomacy while articulating an alternative vision of the postwar world. By reappropriating the geopolitical and intellectual space between the Cold War superpowers, this global conversation formulated a 'Third World project' that coalesced around principals of nonalignment, post-imperial economic development, and anti-colonial racial solidarity. The global South's response to the injection of the Cold War into their social, economic, and political reality thus helped to create the 'Third World' as a transnational, imagined community on the postwar global landscape"--cProvided by publisher. 7aCold WarxDiplomatic history.2BUEsh 7aDecolonizationzDeveloping countriesxHistoryy20th century.2BUEsh 7aRacexPolitical aspectszUnited StatesxHistoryy20th century.2BUEsh 7aRacexPolitical aspectszDeveloping countriesxHistoryy20th century.2BUEsh 7aUnited StatesxForeign relationszDeveloping countries.2BUEsh 7aDeveloping countriesxForeign relationszUnited States.2BUEsh 7aUnited StatesxForeign relationsxPhilosophy.2BUEsh 7aUnited StatesxForeign relationsy1945-1989.2BUEsh 7aDeveloping countriesxPolitics and governmenty20th century.2BUEsh 7aDeveloping countriesxForeign relationsy20th century.2BUEsh  bGGENcAugust2021  vReading book93423208iOnline version:aParker, Jason C., author.tHearts, minds, voicesdNew York, NY : Oxford University Press, [2016]z9780190251857w(DLC) 2016032458  a7bcbccorignewd1eecipf20gy-gencatlg  2ddccBB  00102ddc40708AcademicaMAINbMAINc1STd2021-08-01ePurchaseg595.00h31174l0o327.73009045 PARp000050449r2025-07-15 00:00:00v743.75w2021-08-01yBB