TY  - BOOK
AU  - Runyon,Kenneth E.
TI  - Consumer behavior and the practice of marketing
SN  - 0675081599
U1  - 658.8342 22
PY  - 1980///]
CY  - Columbus, Ohio
PB  - Charles E. Merrill Publishing Co.
KW  - Consumer behavior
KW  - BUEsh
KW  - Motivation research (Marketing)
KW  - Marketing research
KW  - BUSADM
KW  - September2020
KW  - Reading book
N1  - Includes bibliographical references and index
ER  -