01821cam a2200349 i 4500 28502 28473 17534437 EG-ScBUE 20200718154707.0 121119t2014 maua f b 001 0 eng d 9780205066728 0205066720 DLC eng rda DLC DLC EG-ScBUE 659.2 BOB 22 Bobbitt, Randy, 1955- author. 23268 Developing the public relations campaign : a team-based approach / Randy Bobbitt, University of West Florida, Ruth Sullivan, Marshall University. Third edition. Boston : Pearson, [2014] c2014 xvii, 238 pages : illustrations ; 24 cm text rdacontent txt unmediated rdamedia n volume rdacarrier nc Includes bibliographical references and index. Preface -- About the authors -- Background -- The nature of persuasive campaigns -- Public relations process -- An overview of the public relations process -- Planning : background research -- Planning : primary research -- Planning : planning goals and objectives, messages and themes, channels and strategies -- Implementation : traditional media channels -- The internet and social media -- Implementation : nonmedia channels -- Implementation : logistics -- Evaluation -- Professional responsibility -- Legal and ethical considerations -- International, multicultural, and gender issues. Public relations. BUEsh COMAME July2020 Reading book 34232 Sullivan, Ruth, 1955- author. 7 cbc orignew 1 ecip 20 y-gencatlg ddc BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2020-07-18 Purchase 0 659.2 BOB 000049417 2025-07-15 00:00:00 2020-07-18 BB