<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>01299cam a2200337 i 4500</leader>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">28489</subfield>
    <subfield code="d">28460</subfield>
  </datafield>
  <controlfield tag="001">18655190</controlfield>
  <controlfield tag="003">EG-ScBUE</controlfield>
  <controlfield tag="005">20200716142341.0</controlfield>
  <controlfield tag="008">150611t2016    mdua   f b    001 0 eng d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9781442251533 (pbk : alk. paper)</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">DLC</subfield>
    <subfield code="b">eng</subfield>
    <subfield code="e">rda</subfield>
    <subfield code="c">DLC</subfield>
    <subfield code="d">DLC</subfield>
    <subfield code="d">EG-ScBUE</subfield>
  </datafield>
  <datafield tag="082" ind1="0" ind2="4">
    <subfield code="a">658.872</subfield>
    <subfield code="b">QUE</subfield>
    <subfield code="2">22</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Quesenberry, Keith A.,</subfield>
    <subfield code="d">1971-</subfield>
    <subfield code="e">author.</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">Social media strategy :</subfield>
    <subfield code="b">marketing and advertising in the consumer revolution /</subfield>
    <subfield code="c">Keith A. Quesenberry.</subfield>
  </datafield>
  <datafield tag="264" ind1=" " ind2="1">
    <subfield code="a">Lanham, Maryland :</subfield>
    <subfield code="b">Rowman &amp; Littlefield,</subfield>
    <subfield code="c">[2016]</subfield>
  </datafield>
  <datafield tag="264" ind1=" " ind2="4">
    <subfield code="c">c2016</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xv, 239 pages :</subfield>
    <subfield code="b">ilustrations ;</subfield>
    <subfield code="c">26 cm</subfield>
  </datafield>
  <datafield tag="336" ind1=" " ind2=" ">
    <subfield code="a">text</subfield>
    <subfield code="2">rdacontent</subfield>
    <subfield code="b">txt</subfield>
  </datafield>
  <datafield tag="337" ind1=" " ind2=" ">
    <subfield code="a">unmediated</subfield>
    <subfield code="2">rdamedia</subfield>
    <subfield code="b">n</subfield>
  </datafield>
  <datafield tag="338" ind1=" " ind2=" ">
    <subfield code="a">volume</subfield>
    <subfield code="2">rdacarrier</subfield>
    <subfield code="b">nc</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Includes bibliographical references and index.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
    <subfield code="a">Internet marketing.</subfield>
    <subfield code="2">BUEsh</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
    <subfield code="a">Internet advertising.</subfield>
    <subfield code="2">BUEsh</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
    <subfield code="a">Social media.</subfield>
    <subfield code="2">BUEsh</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
    <subfield code="a">Internet in public relations.</subfield>
    <subfield code="2">BUEsh</subfield>
  </datafield>
  <datafield tag="653" ind1=" " ind2=" ">
    <subfield code="b">COMAME</subfield>
    <subfield code="c">July2020</subfield>
  </datafield>
  <datafield tag="655" ind1=" " ind2=" ">
    <subfield code="v">Reading book</subfield>
    <subfield code="9">34232</subfield>
  </datafield>
  <datafield tag="906" ind1=" " ind2=" ">
    <subfield code="a">7</subfield>
    <subfield code="b">cbc</subfield>
    <subfield code="c">orignew</subfield>
    <subfield code="d">1</subfield>
    <subfield code="e">ecip</subfield>
    <subfield code="f">20</subfield>
    <subfield code="g">y-gencatlg</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">ddc</subfield>
    <subfield code="c">BB</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">Baccah</subfield>
    <subfield code="a">MAIN</subfield>
    <subfield code="b">MAIN</subfield>
    <subfield code="c">1ST</subfield>
    <subfield code="d">2020-07-16</subfield>
    <subfield code="e">Purchase</subfield>
    <subfield code="g">1141.00</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.872 QUE</subfield>
    <subfield code="p">000049421</subfield>
    <subfield code="r">2025-07-15 00:00:00</subfield>
    <subfield code="v">1426.25</subfield>
    <subfield code="w">2020-07-16</subfield>
    <subfield code="y">BB</subfield>
  </datafield>
</record>
