02731cam a22003735i 4500999001700000001001300017003000900030005001700039008004100056020001800097040006200115082001900177100003200196245020500228250001900433250003500452264006000487264001000547300005700557336002600614337002800640338002700668500006200695504005100757505107500808650002901883650003401912653002101946655002401967700002901991942001202020949018102032952014402213  c28424d28395  2018040810EG-ScBUE20200812105219.0180906t20202020caua   f b    001 0 eng d  a9781544371863  aDLCbengerdacDLCdOCLCOdYDXdOCLCFdER0dYDXdEG-ScBUE04a658.8bLEE2221 aLee, Nancy,d1945-eauthor.10aSocial marketing :bbehavior change for social good /cNancy R. Lee, University of Washington and Social Marketing Services, Inc., Philip Kotler, Kellogg School of Management, Northwestern University.  aSixth Edition.  aInternational student edition. 1aThousand Oaks, California :bSAGE Publications,c[2020] 4cc2020  a1 volume (various pagings) ;billustrations ;c24 cm  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  aRevised edition of the authors' Social marketing, [2016].  aIncludes bibliographical references and index.0 aDefining and distinguishing social marketing -- 10 step strategic planning model -- Research options -- Behavior change theories, models, frameworks -- Steps 1 & 2 social issue, purpose, focus, situation analysis -- Step 3: selecting priority audiences -- Behavior objectives and target goals -- Step 5: audience insights -- Crafting a desired positioning -- Product: creating a product platform -- Price: determining incentives and disincentives -- Place: making access convenient and pleasant -- Promotion: deciding on messages, messengers, and creative strategies -- Promotion: selecting communication channels -- Monitoring and evaluation -- Budget and funding plans -- Implementation and sustaining behaviors plans -- Epilogue -- Appendix a: social marketing planning worksheets -- Appendix b: sample social marketing plans -- Appendix c: additional planning models -- Appendix d: social marketing resources -- Appendix e: history annex -- Appendix f: courses -- Appendix g: international social marketing association?s academic competencies -- References -- Index. 7aSocial marketing.2BUEsh 7aBehavior modification.2BUEsh  bCOMAMEcJuly2020  vReading book9342321 aKotler, Philip,eauthor.  2ddccBB  tNONCIRCl_ULDEMANDmI-UNIVLIBo.PUBLIC. Books on Demand service for IUPUI University Library users onlyo.PUBLIC. Click the “Get this for IUPUI” button to submit a request.  00102ddc40708BaccahaMAINbMAINc1STd2020-07-05ePurchasel1m1o658.8 LEEp000049218r2025-07-15 00:00:00s2024-10-07w2020-07-05yBB