02575cam a22003615i 4500 28424 28395 2018040810 EG-ScBUE 20200812105219.0 180906t20202020caua f b 001 0 eng d 9781544371863 DLC eng rda DLC OCLCO YDX OCLCF ER0 YDX EG-ScBUE 658.8 LEE 22 Lee, Nancy, 1945- author. Social marketing : behavior change for social good / Nancy R. Lee, University of Washington and Social Marketing Services, Inc., Philip Kotler, Kellogg School of Management, Northwestern University. Sixth Edition. International student edition. Thousand Oaks, California : SAGE Publications, [2020] c2020 1 volume (various pagings) ; illustrations ; 24 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Revised edition of the authors' Social marketing, [2016]. Includes bibliographical references and index. Defining and distinguishing social marketing -- 10 step strategic planning model -- Research options -- Behavior change theories, models, frameworks -- Steps 1 & 2 social issue, purpose, focus, situation analysis -- Step 3: selecting priority audiences -- Behavior objectives and target goals -- Step 5: audience insights -- Crafting a desired positioning -- Product: creating a product platform -- Price: determining incentives and disincentives -- Place: making access convenient and pleasant -- Promotion: deciding on messages, messengers, and creative strategies -- Promotion: selecting communication channels -- Monitoring and evaluation -- Budget and funding plans -- Implementation and sustaining behaviors plans -- Epilogue -- Appendix a: social marketing planning worksheets -- Appendix b: sample social marketing plans -- Appendix c: additional planning models -- Appendix d: social marketing resources -- Appendix e: history annex -- Appendix f: courses -- Appendix g: international social marketing association?s academic competencies -- References -- Index. Social marketing. BUEsh Behavior modification. BUEsh COMAME July2020 Reading book 34232 Kotler, Philip, author. ddc BB NONCIRC _ULDEMAND I-UNIVLIB .PUBLIC. Books on Demand service for IUPUI University Library users only .PUBLIC. Click the “Get this for IUPUI” button to submit a request. 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2020-07-05 Purchase 1 1 658.8 LEE 000049218 2025-07-15 00:00:00 2024-10-07 2020-07-05 BB