01941cam a22003494a 4500 28423 28394 14061171 EG-ScBUE 20200805102612.0 050802t2006 caua f b 001 0 eng d 9781412916349 (pbk.) DLC eng rda DLC DLC EG-ScBUE 361.00688 AND 22 Andreasen, Alan R., 1934- author. 32696 Social marketing in the 21st century / Alan R. Andreasen, Georgetown University. California : Sage Publications, Inc., [2006] c2006 xi, 264 pages : illustrations ; 24 cm rdacontent text txt rdamedia unmediated n rdacarrier volume nc Includes bibliographical references and index. Social change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions : influencing communities -- Structural change : influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities -- Repostioning social marketing for the 21st century. Social marketing. BUEsh COMAME July2020 Reading book 34232 Table of contents http://www.loc.gov/catdir/toc/ecip0517/2005022466.html Publisher description http://www.loc.gov/catdir/enhancements/fy0659/2005022466-d.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0734/2005022466-b.html 7 cbc orignew 1 ecip 20 y-gencatlg ddc BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2020-07-05 Purchase 0 361.00688 AND 000049295 2025-07-15 00:00:00 2020-07-05 BB