02318cam a22003495i 4500 28397 28368 20788673 EG-ScBUE 20200322135306.0 181220s2019 enka f b 001 0 eng d 9781292234977 DLC eng rda DLC EG-ScBUE 658.802 FIL 22 Fill, Chris, author. 12692 Marketing communications : touchpoints, sharing and disruption / Chris Fill and Sarah Turnbull. Eighth Edition. Harlow : Pearson Education, 2019. xli, 775 pages : illustrations ; 28 cm. text txt rdacontent unmediated n rdamedia volume nc rdacarrier Revised edition of Marketing communications, 2016. Includes bibliographical references and index. Introduction to marketing communications -- Introducing marketing communications -- Marketing communications : issues, influences and disruption -- Communication: theory and practice -- Classical theories and interpretations of buyer behaviour theory -- Contemporary interpretations of buyer behaviour -- How does marketing communications work? -- Managing marketing communications -- Marketing communications : strategies and planning -- Marketing communications : objectives and positioning -- The communications industry : structure, operations and finance -- Evaluation and metrics -- Branding and marketing communications -- Integrated marketing communications -- The marketing communications mix -- Advertising : role, forms and strategy -- Public relations : principles and practice -- Sponsorship -- Direct marketing and personal selling -- Sales promotion, field marketing and brand experience -- Brand placement, exhibitions, packaging and licensing -- Messages and creativity -- Media: principles and practice -- Digital and other interactive media -- Media planning in a digital age -- Author index -- Subject index. Communication in marketing. BUEsh Marketing channels. BUEsh Sales promotion. BUEsh Branding (Marketing) BUEsh 10059 COMAME BUSADM March2020 Text book 33728 Turnbull, Sarah, Dr., author. 4950 ddc BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2020-03-22 Purchase 0 658.802 FIL 000049141 2025-07-15 00:00:00 2020-03-22 NB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2020-03-22 Purchase 0 658.802 FIL 000049142 2025-07-15 00:00:00 2020-03-22 BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2020-03-22 Purchase 0 658.802 FIL 000049143 2025-07-15 00:00:00 2020-03-22 BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2020-03-22 Purchase 0 658.802 FIL 000049144 2025-07-15 00:00:00 2020-03-22 BB