02534nam a2200397 i 4500 28374 28345 017078329 EG-ScBUE 20200319101122.0 141201s2015 enka f b 000 0 eng d 9781784414481 (hardback) (OCoLC)903483462 CDX eng rda CDX Uk EG-ScBUE 658.848 ENT 22 Entrepreneurship in international marketing / edited by Shaoming Zou, University of Missouri, USA, Hui Xu, Nankai University, China, Linda Hui Shi, University of Victoria, Canada. First edition. Bingley, UK : Emerald Group Publishing Limited, 2015. xviii, 320 pages : illustrations (black and white) ; 24 cm. text rdacontent txt unmediated rdamedia n volume rdacarrier nc Advances in international marketing ; volume 25 Includes appendix. Includes bibliographical references. The latest volume in the Advances in International Marketing series is a fresh addition to the international marketing literature, expanding the current knowledge in several significant ways. Divided into two sections, the first part of Entrepreneurship in International Marketing addresses important issues concerning entrepreneurship in the international market. Pulling together papers authored by well-known scholars they look at issues such as born-global firms' evolution, market orientation, alliance capabilities, customer orientation, and performance in the global market. Collectively, those papers shed significant new light on the role of entrepreneurship in born-global firms and exporting firms. The second part of Entrepreneurship in International Marketing brings together a collection of papers dealing with contemporary international marketing issues, including the conceptual domain of international marketing, global brands and luxury brands in emerging markets, international retail supply chains, and exit behavior of FDI firms Current Copyright Fee: GBP23.40 0 Uk Export marketing. BUEsh Entrepreneurship. BUEsh Marketing research COMAME March2020 CIMaR Reading book 34232 Zou, Shaoming, editor. Xu, Hui, 1967- editor. Shi, Linda Hui, 1976- editor. ddc BB Advances in international marketing, ISSN 1474-7979 ; vol 25 2015 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2020-03-19 Purchase 0 658.848 ENT 000049062 2025-07-15 00:00:00 2020-03-19 BB